Ramona Furter
AI Product Lead
Zurich, Switzerland · ramona.furter@icloud.com · +41 78 907 14 47 · linkedin.com/in/ramona-furter · Swiss citizen · Available with notice
Product leader with 10+ years in product, venture and growth leadership. At Swiss Post I lead AI-driven business models: opportunity sizing, prioritised AI product roadmaps with KPIs, build-vs-buy decisions, delivery from concept to launch. I build agentic AI hands-on, LLM orchestration and agent automations with Claude Code and n8n, prompt engineering daily, and run Pedal Peak, a live platform I built end to end with my own AI toolchain. Consulting-shaped client leadership: UBS and Baloise partnerships at Brixel, AI strategy and prototyping for clients of my studio smedium. Focused on agentic AI productization, responsible adoption, measurable outcomes and ROI.
Experience
AI Project Lead, Business Development · Swiss Post, AdvertisingJan 2026 until now
Zurich
- Lead AI-driven business models end to end: opportunity sizing into a prioritised product roadmap with KPIs.
- Turn AI ideas into go-to-market plans and new revenue; own build-vs-buy and cost-vs-benefit decisions.
- Deliver from concept to launch with data, technology and business stakeholders.
Founder · Pedal PeakDec 2023 until now
- Live cycling platform, built and run end to end with AI tooling (SvelteKit, Cloudflare, Strava API, n8n agent automations).
- My working proof of agentic AI in practice: LLM orchestration, prompt engineering, AI-supported content production.
In between jobs and own venturesAug to Dec 2025
- Built smedium (studio for websites and AI automation) to its first paying clients; automated AI workflows.
- Went deep on AI tooling: own tools with LLMs, prompt engineering, agent automations. Cycled Togo and Benin.
Senior Product Manager, Lead E-Commerce · Ifolor GroupOct 2024 to Jul 2025
Zurich
- Owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level.
- +9% conversion and +15% checkout step rate through research, A/B testing and analytics.
- Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.
Lead Project Manager · BrixelJun 2023 to Sep 2024
Zurich
- Owned partnerships with financial institutions (UBS, Baloise) that drove the agency's growth.
- Main bridge between senior client stakeholders and the internal product team.
Marketing & Growth Lead, Founding Team · WePractice (Sparrow Ventures / Migros Group)Mar 2020 to May 2023
- Founding team of a health venture: two funding rounds closed; grew to 10 locations, 23 people, 170+ customers.
- Built the full go-to-market, hypothesis- and data-driven (1000+ client matches in year one); led marketing and sales after Series B.
Growth & Venture Builder · Sparrow VenturesSep 2019 to Sep 2022
Zurich
- Built growth and go-to-market for several internal startups, from validation to scale-up.
Intrapreneur, Innovation · Die MobiliarJan 2017 to Aug 2019
Bern
- Market pilots from MVP to launch: Smide (now BOND Mobility), XpertCheck, Lizzy; owned development and operation.
- Market-entry strategies and experiments (Design Thinking) that steered marketing and product decisions.
Earlier career: commercial and product-marketing foundation2005 to 2016
FMCG product marketing at Promena, Cruspi and Domaco (idea to market launch, budgets, reporting); accounting at Kuoni and AMAG; commercial apprenticeship at Bridgestone Switzerland.
Education
- BBA Business Administration (Betriebsökonomie) · Zentrum Bildung, Baden · 2012 to 2015
- Certified Mental Health Coach · IPC Academy Zurich · 2020 to 2021
- CAS Digital Marketing · HWZ Zurich · 2019 to 2020
- CAS Innovation · BFH Bern · 2016 to 2017
- Commercial Employee, Federal VET Diploma · KV Baden · 2005 to 2008
Languages
- German native (Swiss German)
- English fluent (C1)
- French conversational (B1)
Skills
- Product road mapping and AI product roadmaps with KPIs
- Agentic AI and LLM orchestration (Claude Code, n8n agent automations)
- Prompt engineering (daily practice since 2023)
- Build-vs-buy and cost-vs-benefit decisions, ROI cases
- Go-to-market strategy and productization
- Stakeholder management and C-level reporting
- Client workshops and consulting delivery (Brixel, smedium)
- A/B testing, web analytics, Design Thinking
The interactive part of this application, a worked product call for Delphi's agentic AI portfolio: ramona-delphi.pages.dev · Planning to move to Dubai.